Put Your Prices Up

Putting your prices up is the number one strategy for improving the financial performance of your business and yet, in my experience, it is the least frequently considered by most small businesses.

When I ask the audience to put their hand up if they would like greater financial results from their business, pretty much every hand in the room will go up and when I ask people to leave their hand up if they have put their prices up in the last 3 months most of them disappear, even in these inflationary times.

When I ask why people tell me they are frightened of losing customers. I get that, but if the only way you can get customers is by being the cheapest you have some serious challenges.

Anyone can sell almost anything if they are significantly cheaper than everyone else. It’s not a worthwhile achievement.

If you are good and your product is good, you really should be confident enough to charge a proper rate that will give you a proper return.

So the questions for today are:

• Are your prices in the top quartile for your industry?
• If not, why not?
• What changes need to be made to get them there?
• When are you going to do that?

Many successful business owners eventually hit a wall on growth and struggle to climb it alone. When you work with me you get a fresh perspective, a solid plan, and customised coaching so you can grow and scale your business safely and at speed.

To check whether I can help you on that journey https://calendly.com/iankinnery/canweworktogether