Zig Zag

It is true that if you always do what you have always done you will always get what you have always got.

It is also true that if you always do what everyone else does you will only get what everyone else gets, which usually isn’t anything much.

Simply following the herd isn’t a great strategy, particularly if you want better results. In this age of always on, 24/7 social media pressure telling us how to behave, what to think and what to do it is difficult to plough our own furrow.

I read that great investors don’t buy when everyone else is buying, that is when they sell because that is when prices are high. They buy when no one else is. When no one else is buying prices fall and that is when great investors buy. In other words when they zig, you zag.

You can’t do the same thing as everyone else and expect to have significantly better results. If you select the same people, in the same way and manage them the same as everyone else does why on earth would you expect to get better results?

Being better is often about being different in ways that matter. As Stephen Covey once said “Next to life itself, the power to choose is your greatest gift”. Your job is to choose, so  choose wisely.

Many successful business owners eventually hit a wall on growth and struggle to climb it alone. When you work with me you get a fresh perspective, a solid plan, and customised coaching so you can grow and scale your business safely and at speed.

To check whether I can help you on that journey https://calendly.com/iankinnery/canweworktogether